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THE FUTURE OF COFFEE

IMAGINE A WORLD WITHOUT COFFEE

Coffee is loved the whole world over, but if we’re not careful and respectful, we could be left with empty cups. Climate change, crop diseases, water shortages and people leaving farms for cities, all threaten the future of coffee. Today, we’re seeing generations of proud, resilient coffee farming families, workers and communities around the world, rediscover their passion for growing coffee.

At NESCAFÉ®, we’ve been building respectful relationships with our farmers for more than 80 years. The world needs a plan to help coffee continue to thrive, and we’ve got one. It’s called Grown Respectfully.

THE WORLD'S LARGEST COFFEE SUSTAINABILITY PROGRAM
THE NESCAFÉ PLAN

THE WORLD'S LARGEST COFFEE SUSTAINABILITY PROGRAM

 

Grown Respectfully is the largest coffee sustainability program in the world, in terms of volume of Responsibly Sourced coffee and reach of farmer programs. We’re committed to invest 350 million CHF (551 million AUD) between 2010 and 2020 as part of our plan to help farmers, communities and the planet. By 2020 we want to provide our coffee farmers with 220 million more resilient and high-yielding coffee plants, that are better adapted to the conditions in their growing area.

NESCAFÉ helps farmers, communities and the planet to ensure that our coffee is Grown Respectfully. We respect farmers by helping them to plant and grow healthier, disease-resistant coffee trees that produce more coffee beans, which in-turn gives them more coffee to sell. This coffee is also better quality, so they get a better price for it, and are able to afford a better quality of life.

We respect farming communities by helping them to prosper. Creating opportunities for younger family members to continue their farming heritage and not leave for the city.

We respect our planet by creating new farming techniques that protect and conserve natural resources.

Our Farmers

WE HAVE A
LONG TERM COMMITMENT

TO DELIVERING WHAT
IS BEST FOR OUR
FARMERS

Our Farmers

At the end of 2018, 86% of NESCAFÉ® Dolce Gusto®'s global coffee needs stemmed from responsible sourcing. Our ambition, however, is to responsibly procure our entire coffee volume going forward.